Changing their tune — Just last month, Netflix CFO Spencer Neumann was quoted as saying, “It’s not like we have religion against advertising, to be clear... But that’s not something that’s in our plans right now... We have a really nice scalable subscription model, and again, never say never, but it’s not in our plan.” So yeah, Neumann probably feels at least slightly comforted by adding that “never say never” clarifier in there.
As it stands, Netflix has “only” jacked up prices for users in recent months, but it has tested out an “authorized user” subscription add-on in certain Latin American markets. There is certainly a decent chance to see this kind of strategy play out here in the States, but that decision could easily backfire for the company. After all, people are already leery of paying any more money than necessary right now, even that small adjustment could send more subscribers over the edge.