“I’m excited to team up with Grailed again to celebrate the diverse tastes and perspectives of its passionate community of sneaker enthusiasts,” Bembury said to Input. “As a designer, I’m always looking for sources of community, which is why it’s always empowering to see like-minded folks on Grailed coming together to create a hub for discovery and connection.”
“Everything we do is focused on creating a platform for the buyers and sellers in our community to connect with one another around style.”
To celebrate that like-minded community, Grailed will further dive into the backstories of its most prominent sneaker collectors, while also giving users the opportunity to create their own collection with the sale of rare sneaker styles. Ranging from new releases to vintage grails, users will have plenty of silhouettes to choose from.
“On one side, we have the sneaker collectors and sellers, and we’re shining the spotlight on a few of their stories and epic collections. On the other side, we have one of the most interesting designers in the game, Salehe Bembury, who’s talking about his inspiration and his creative process,” Matthew Eberhart, VP of Marketing for Grailed, told Input. “The thing that ties them all together is this shared obsession with style and the desire to share that obsession with the world.”
An Off-White offering — Amidst the shopping and learning, sneakerheads have the chance to walk away with some free gear, too. Celebrating the “Sole Supply” launch, Grailed will be giving away a pair of Off-White Jordan Vs — one of Virgil Abloh’s most notorious sneaker homages. One lucky Grailed member will walk away with the shoes (in a few business days, to allow for shipping).
“Everything we do is focused on creating a platform for the buyers and sellers in our community to connect with one another around style. With the ‘Sole Supply’ campaign, we’re focusing on that connection as it exists in sneaker culture,” added Eberhart.
Those interested in joining the Grailed community for the event, or to bond with like-minded sneaker enthusiasts, can visit the brand’s website to learn more. If all you’re eyeing are the Off-White Jordan Vs — we don’t blame you — check out the giveaway on this section of the Grailed site. The winner will be announced June 4, but if you’re lucky, you’ll be able to score additional heat during the Grailed event.