As seen in the 990v3’s campaign, reflective details hit the shoe’s “N” logos and toes. The sneaker’s typical “990” branding decorates the lateral heels, complemented by “JJJJound” spell-outs and New Balance motifs. Inside the shoe, more JJJJound branding appears in bright white.
A minimal must-have — JJJJound’s take on the shoe is consistent with its past offerings: Subtle changes, neutral colors, and delicate details often define the design studio’s work, making its footwear versatile enough for everyone to love. Here, the simple revamp seems to nod towards the heritage of the 990v3 sneaker, only highlighting the shoe’s original features with reflective details and a more modern color scheme.
The design studio’s muted brown 990v3 sneaker releases May 12 via JJJJound’s website. While the shoe itself is simple, its price is anything but — pairs are expected to retail for $250. Considering JJJJound’s last 990v3 collaboration is reselling for over double that cost, however, you’ll want to bite the bullet and pay upfront for the sneaker while you can. That is, assuming you can score a pair before everyone else.