A living legend — Ironically, although “Bred” symbolizes the beginnings of the Air Jordan 1, it has come to represent the warped hype and resale gouging of modern-day sneaker culture. While the hype is understandable — it is, after all, the first Jordan — every “Bred” release practically guarantees a SNKRS crash and resale inflation.
Dedicated collectors can currently buy the OG 1984 Breds for $3,500, but even recent re-releases flip for upwards of $800. The Bred color palette has crept through nearly every Nike silhouette, but none of them hit like the ones on court with Jordan himself. The Bred Air Jordan 1 High is one of the most recognizable sneakers ever made; its icon status remains unchanged, while its value keeps climbing, despite consistent re-releases.
Good luck — The Air Jordan 1 High OG “Bred Patent” will hit the SNKRS app and select retailers on October 23, priced at $170. With past releases (and current resale prices) in mind, this is a drop to pray to the SNKR gods for.