Facebook's AR and VR strategy — It was long unclear why Facebook has been investing so much in AR and VR technology. It became a lot more obvious when the company recently announced it will force Oculus users to authenticate with a Facebook account going forward. The company is betting that AR and VR will be the next great computing platforms after the smartphone.
As we've seen with Apple, wielding control over developers and charging commissions on in-app purchases, owning the platform can cement a company's dominance. Facebook wants to own the hardware that apps run on so it's not subject to Apple's whims and can piggyback off the success of any new apps that are built for the platform.
Besides Oculus, Facebook also sells its Portal line of video calling devices that are well regarded, albeit a bit hobbled by privacy concerns, like that Facebook might be watching in on people's homes.
Privacy concerns — Certainly there are privacy implications with this superhuman hearing technology. Like, would you be able to eavesdrop on people at the table next to you? Facebook basically says "trust us" — it's designing the technology with privacy in mind, rather than incorporating that after the fact as it did with its namesake social network. It suggested it could block wearers from listening in on others unless they also have a headset and grant permission, for instance. And it says the technology isn't good enough to listen in from far distances anyway.
Facebook could theoretically eavesdrop on you itself. Many people think it already does, and often swear that ads appear on the social network about things they've just been talking about. The truth is that the company already knows so much about its users from tracking them online, in the digital sphere, that it doesn't really need to eavesdrop on conversation.
There's no word on when this technology might be implemented in a consumer product.