Ford isn’t exactly rushing to catch up with Tesla, the company that first made automotive OTA updates mainstream. OTA capabilities will roll out slowly to new and existing vehicles. When Ford’s BlueCruise driver-assist software is released in Q3 of this year, for example, only select F-150 and Mustang Mach-E vehicles will be eligible at first. And that one will come at an extra cost.
Most of Ford’s OTA updates will be utilitarian — a far cry from Tesla’s fart sounds. The company is planning some fun updates, though, like one that will allow customers to create drawings on their touchscreens.