GMC responds — In response to this article, GMC’s communications director, Chad Lyons, sent the following statement:
“The study cited ignores other real-world importance factors and benefits of bringing to market performance-oriented EVs like the GMC HUMMER EV. Seventy five percent of the tens of thousands of customers who've reserved a HUMMER EV have never owned an EV- many are or were pickup owners. If there’s value in convincing non-EV owners to adopt this technology, the GMC HUMMER EV (and other performance-oriented EVs) is accomplishing more in bringing EV skeptics into the EV fold and acquainted with this new technology than these glass-half-empty criticisms will.”
Moving beyond just “fully electric” — The ACEEE is putting this research out there in the hopes that regulators will re-evaluate how, exactly, they weigh the benefits of new EVs. Vehicle efficiency must be considered in programs like those that provide federal tax credit for electric vehicle purchases.
We’ve grown used to marketing gas-powered vehicles by their efficiency, so why not do the same for electric vehicles? The Hummer EV’s relatively harsh environmental impact is a reminder that not all EVs are doing as much good for the planet as we’re led to believe.
To be fair, the Hummer EV uses less than half the CO2 of a traditional Hummer. Maybe the lesson here is that the planet would be better off without any Hummers at all.
Updated 7.11.22, 2:05 pm, to include a statement from GMC.