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Not even rampant inflation can stifle people’s lust for OnlyFans content
OnlyFans head, Keily Blair, says the platform’s team has increased 2 percent to 3 percent each month while Netflix has undergone layoffs.
CNBC reports that OnlyFans CEO Keily Blair is optimistic about the company even though the saturated streaming industry is seeing an economic slowdown. She told crowds at Amsterdam’s Money 20/20 conference that the content subscription service is thriving. CFO Lee Taylor said that the team is increased by 2 percent to 3 percent each month and recently processed $18 million in payouts to creators in one day.
He said that OnlyFans has two million creators with "very vast, very spread out, diverse content” and a total user count of 200 million. That’s not as many users as social media giants, but it’s still an impressive number. Snapchat has about 500 million users and Instagram reached a billion users in 2018
OnlyFans, which takes a 20 percent cut from creators, gives a platform for people to charge for online content. It’s not all homegrown porn — there are also comedians, museums, musicians, and family-friendly creators using OnlyFans to generate a profit for their work. OnlyFans, in efforts to avoid the messy task of moderating X-rated content, has encouraged creators to use the platform for safe-for-work purposes. OnlyFans launched OFTV last year, an app for non-pornographic OnlyFans content. And in August of 2021, it announced it would ban ‘sexually explicit conduct’ — the exact thing that made it big — before quickly reversing the decision after backlash.
OnlyFans, a platform that exploded during lonely pandemic months, may prove to be more than just a quarantine fad. After discussing Netflix’s descending user base, OnlyFans chief strategy and operations officer, Keily Blair, said "We're not experiencing that slowdown.”
Not a great time for Netflix — Earlier this year, A Q1 earnings report revealed that Netflix, once the king of streaming, had lost 200,000 subscribers. The slump has led Netflix to toy with the idea of live TV and ad-supported membership tiers. It also laid off 150 full-time employees and cracked down on password sharing. The beleaguered streaming pioneer has added 50 mobile games to its service (and Input has been testing them out).
