Competitors don't stand a chance — During its event Apple also unveiled the new Watch Series 6 alongside the SE. The SE starts at $279 (for GPS only, the GPS and cellular version is priced at $329) and uses an older chipset and aluminum frame. Apple expects that will be the one that parents buy for their children to keep them safe and connected without needing to shell out for a more costly Apple Watch Series 4, 5 or 6, or an expensive iPhone.
The Apple Watch is already the most popular smartwatch in the market and the new offerings will likely cement that dominance by growing its total potential market substantially. That growth can only benefit from allowing users to opt for Spotify over Apple Music, given the Swedish streaming service remains the world's most popular platform, despite Apple's extensive efforts to catch up.