Easing in — Subaru has really taken its sweet time getting into the electric vehicle market. Other well-regarded carmakers, like Ford and BMW, shifted their focus away from combustion engines years ago.
Subaru’s operation volume can’t compare to those automakers, though. That’s why it teamed up with Toyota — a major shareholder in Subaru — to create the platform for its electric vehicles. Toyota’s production volume is more than ten times that of Subaru; the company plans to spend $13.5 billion over the next decade to expand its battery production capacity, which could help Subaru out, too.
For many companies, getting in late to the EV market could be a cause for concern. Tesla has already sucked so much of the air out of that room. But Subaru has an extremely loyal fanbase. That could be enough to turn the company’s loose EV dreams into reality.