Design

Ikea's turning kids' doodles into plush toys

Introducing Eggplant Car, Ladybug mouse, Llama, Candy, Brown Bear, and Globe Man.

Every year, Ikea puts out a call for children to design plush toys. The Swedish furniture and decor company receives tens of thousands of submissions, puts them to a vote, and brings the winning entries to life.

71K

The number of entries received for the 2019 edition of the "Ikea Family Soft Toy Drawing Competition."