This could win strangers over — A senior product manager at Lime, Zach Kahn, writes, "This new feature makes Lime more accessible to riders, including those who are new to our platform and haven’t downloaded our app yet."
"With app-less riding," Kahn adds, "new riders can try out our service without the process of downloading our app, and regular riders can cut out several steps to quickly start a ride."
Apart from this latest feature rollout, Lime recently invested in its electric bikes by adding improved electric motors, hot-swappable batteries, and phone holders, and announced plans to roll out e-bikes in 25 new cities. It has also tested a new fleet of e-mopeds in Paris, as well as in Washington, D.C.
Lime is doubtless also eyeing the upcoming e-scooter pilot program heading to the Bronx borough of New York this year, and with its new additions to its service, it’s got to feeling increasingly optimistic about its chances. Despite the various hiccups it’s faced over the years, it has the backing of Uber and Google’s parent company Alphabet, and remains one of the most recognizable names in the e-scooter space. These moves are all designed to ensure that remains the case.